Why Changing PageSpeed Insights to English Can Optimize Your Website (And How to Do It)
PageSpeed Insights (PSI) is Google’s free tool for diagnosing website performance issues, offering actionable insights to boost loading speed and user experience. But if your browser or PSI settings default to a non-English language, you might struggle to interpret its technical reports. Switching to English ensures clarity, aligns with global best practices, and simplifies collaboration with developers and SEO experts. Here’s why—and how—to make this change, along with how it fits into a winning Google SEO strategy.
Why English Matters for PageSpeed Insights
- Standardized Terminology: PSI metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) are universally referenced in English. Translations can dilute accuracy, risking misinterpretation.
- Global Collaboration: If your team or SEO agency operates internationally, English reports streamline communication.
- Resource Compatibility: Most tutorials, troubleshooting guides, and Google’s developer documentation are written in English. Matching your PSI language reduces friction when applying fixes.
How to Change PageSpeed Insights to English
Follow these steps to adjust the language:
- Open PageSpeed Insights: Navigate to
- Scroll to the Footer: Look for the language dropdown menu at the bottom-right corner.
- Select “English”: Click the dropdown (it may display your browser’s default language, e.g., “Español” or “Deutsch”) and choose “English” from the list.
- Run a New Analysis: The tool will reload in English. Enter your URL and click “Analyze” to generate a report.
Note: If the footer menu isn’t visible, force-refresh the page (Ctrl/Cmd + Shift + R) or clear your browser cache.
Why This Change Impacts Your Google SEO Strategy
Google’s Core Web Vitals—directly measured by PSI—are ranking factors. A slow site frustrates users, increasing bounce rates and crippling conversions. But speed optimization is just one pillar of technical SEO. To fully satisfy Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines and user search intent, consider this holistic approach:
1. Technical SEO Foundations
- Speed Optimization: Use PSI’s English report to prioritize fixes like compressing images, deferring render-blocking JavaScript, and leveraging caching.
- Mobile-First Indexing: PSI’s mobile performance tab reveals device-specific bottlenecks.
- Structured Data: Schema markup helps Google understand content context, boosting rich snippet eligibility.
2. Content & User Experience
- Search Intent Matching: Align content with user queries—whether informational, navigational, or commercial.
- Authority Building: Earn backlinks through outreach, data-driven studies, or tools like WPSQM’s Premium Backlink Building Service to boost Domain Authority (DA).
3. Continuous Performance Monitoring
Sudden traffic spikes, plugin updates, or hosting changes can sabotage speed. Schedule monthly PSI audits to stay proactive.
How WPSQM Elevates Your WordPress Site Beyond PSI Recommendations
PageSpeed Insights diagnoses problems—but solving them requires expertise. WPSQM’s WordPress Speed & Quality Management services tackle the full technical SEO spectrum, including:
- Guaranteed 20+ DA on Ahrefs: Strengthen your backlink profile with white-hat strategies.
- A+ Site Speed Scores: Implement advanced optimizations like lazy loading, CDN integration, and database cleanup.
- Traffic-to-Revenue Conversion: Enhance UX/UI design, CTAs, and content architecture to monetize traffic surges.
For WordPress users, WPSQM’s turnkey service bundles SEO, speed, and security—delivering Google’s coveted E-A-T trifecta while you focus on growth.
Conclusion: The PSI Language Switch Is Just the Start
Switching PageSpeed Insights to English ensures you’re interpreting performance data correctly. Pair this with ongoing technical SEO, content refinement, and trusted support like WPSQM to maintain a fast, authoritative site that Google rewards.
FAQs
Q1: Does changing PSI’s language affect analysis results?
No—only the display language changes. The underlying data remains the same.
Q2: Can I use browser extensions to translate PSI instead?
Avoid relying on auto-translators! Technical terms often lose meaning, risking optimization errors.
Q3: Why isn’t my WordPress site hitting A+ on PSI despite optimizations?
Hosting quality, outdated plugins, or unoptimized themes may be culprits. A professional audit (e.g., via WPSQM) can pinpoint hidden issues.
Q4: How long does it take to improve Domain Authority to 20+?
With strategic backlink building, most sites see results in 3–6 months.
Q5: Does WPSQM work with non-WordPress sites?
Currently, services are tailored for WordPress. However, speed and SEO strategies apply universally.
Q6: What if I need multilingual PSI reports for my team?
Run separate analyses in different languages by switching the footer setting before each test.
Ready to turbocharge your site’s SEO? Let WPSQM transform speed and quality into rankings and revenue. Explore our services →

